NordMende 100 Years

The Challenge

NordMende was approaching its 100th Year anniversary — a rare milestone for any consumer brand. The task was to celebrate that heritage without nostalgia becoming the message, while also driving relevance, participation, and sales in a modern retail environment. The brief was minimal. The expectation was not.

The Idea

“100 Years of being at home in your home.”

Rather than looking backwards, the campaign reframed longevity as earned trust.
NordMende wasn’t celebrating itself — it was thanking households for inviting the brand into their lives for a century.

The idea balanced:

• Heritage without sentimentality

• Premium design without elitism

• Emotion without retro clichés
  
  

Execution

The campaign was led by a 30-second TV commercial, supported by press, digital, POS and retail activations.

Key elements included:

• A hero TV spot anchoring the anniversary message in contemporary living

• High-end press photography styled to feel modern, aspirational and cinematic

• In-store POS reinforcing the centenary story at point of decision

• Digital and social assets extending reach and engagement

• A promotional mechanic offering monthly appliance prizes, building a consumer database over the anniversary year

The visual language deliberately avoided period styling.
Instead, it placed NordMende firmly in today’s home — confident, relevant, and premium.

Scope of Work

My collaboration with Gowan Home / NordMende covered every major touchpoint:

• 30 sec TV Ad

• Press and Magazine Advertising

• PTV and Photography Direction

• Social Media Advertising

• Radio Advertising