

CRM, loyalty and integrated thinking.
Redican®
Creative Director
CRM, loyalty and integrated thinking.
ABOUT ME
ABOUT ME
ABOUT ME
I help agencies and brands build retention-driven customer experiences that last.
I help agencies and brands build retention-driven customer experiences that last.
I help agencies and brands build retention-driven customer experiences that last.
SELECTED WORK
SELECTED WORK
Case Studies
SELECTED WORK
Case Studies
APPROACH
APPROACH
Core Disciplines
APPROACH
Core Disciplines
CLIENT FEEDBACK
CLIENT FEEDBACK
What clients say
CLIENT FEEDBACK
What clients say

Leanne Papaiaonnu
Chilli Pepper
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.

Leanne Papaiaonnu
Chilli Pepper
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.

Leanne Papaiaonnu
Chilli Pepper
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.

Tom Whelan
Gowan Home
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.

Tom Whelan
Gowan Home
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.

Tom Whelan
Gowan Home
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Collaboration in Action
Collaboration in Action
FAQ
FAQ
FAQ
Questions you might have
Questions you might have
How do I know my brand needs creative support?
What types of agencies or clients do you work with?
I work with agencies and in-house teams, typically at senior level. That includes established brands, challenger brands, and agencies needing experienced creative leadership on CRM, loyalty or integrated campaigns. I’m often brought in where the stakes are high and the work needs to hold up under scrutiny.
What is your typical project timeline?
Do you offer a full service or only provide the creative?
How does the process work?
How do I get started?
How do I know my brand needs creative support?
What types of agencies or clients do you work with?
I work with agencies and in-house teams, typically at senior level. That includes established brands, challenger brands, and agencies needing experienced creative leadership on CRM, loyalty or integrated campaigns. I’m often brought in where the stakes are high and the work needs to hold up under scrutiny.
What is your typical project timeline?
Do you offer a full service or only provide the creative?
How does the process work?
How do I get started?
How do I know my brand needs creative support?
What types of agencies or clients do you work with?
I work with agencies and in-house teams, typically at senior level. That includes established brands, challenger brands, and agencies needing experienced creative leadership on CRM, loyalty or integrated campaigns. I’m often brought in where the stakes are high and the work needs to hold up under scrutiny.
What is your typical project timeline?
Do you offer a full service or only provide the creative?
How does the process work?
How do I get started?
FOCUS
FOCUS
FOCUS















