Twist. Click. Cook.
Project Overview
De Dietrich required a launch campaign that would clearly differentiate its premium oven range in the Irish market. The brief was to hero the brand’s RED DOT Design Award–winning cooking interface — a tactile twisting dial paired with a high-definition colour display — and to communicate precision, control, and elegance without resorting to technical overload.
This project marked the first-ever De Dietrich television commercial in Ireland, forming the centrepiece of a fully integrated campaign across multiple channels.
Objective
To introduce De Dietrich as a premium, design-led appliance brand in Ireland and to translate its reputation for precision engineering and refined performance into a clear, memorable consumer message.
The campaign needed to:
Spotlight the award-winning interface as a genuine point of difference
Communicate intuitive control and cooking confidence
Establish a distinctive creative platform adaptable across all media
Scope of Work
TV commercial development (concept, script, visual direction)
Press advertising
Radio advertising
In-store POS and retail communications
Online and digital advertising assets
Visual system to ensure consistency across all touchpoints
Creative Idea
“Twist. Click. Cook.”
A simple, declarative idea rooted in the physical interaction with the product.
The campaign focused on the elegance of the interface itself — the satisfying twist of the dial, the clarity of the colour display, and the sense of effortless precision. Minimalist visuals, controlled pacing, and refined typography reinforced De Dietrich’s premium positioning while allowing the product design to take centre stage.
Outcome
The relaunch of the Code Spring brand and platform created immediate momentum within the community. Students reported a higher sense of motivation and connection to the platform, with course completion rates rising steadily over the following two months. Mentors found it easier to track student progress and provide feedback, while new users were able to onboard faster than ever before. Most importantly, the refreshed brand helped Code Spring secure a round of regional funding that will support their mission across five more countries.
The new design doesn’t just look better—it functions as a daily source of encouragement, reminding every student that they belong in tech, and that their journey is just beginning.
